Who We Are
In 2009, Philippa Fisher embarked on her digital business journey by founding My Night Light.
What began as a modest local market stall has since evolved into a global enterprise, manufacturing and marketing her own branded products. Philippa’s passion for digital marketing ignited during this transformation, driven by a desire to escape the grueling early morning market routines and late nights. She recognised the potential of channeling her efforts into expanding her online presence, discovering that a single day online could outperform the physical markets while demanding far less time and effort.
Over the years, Philippa has extended her expertise to mentor small businesses in the realm of digital marketing. Her involvement in the Mentor for Growth program for small businesses, sponsored by the government, and her role as the marketing module leader at the University of the Sunshine Coast across multiple locations, have allowed her to connect with and guide hundreds of businesses. One prevalent theme emerged from these interactions – small businesses excel in their products or services but often lack digital marketing knowledge. Many have squandered valuable resources on marketing agencies promising results but failing to deliver. Recognising the crucial importance of grasping the fundamentals before outsourcing, Philippa was motivated to create an education platform. Her aim is to empower brand owners to comprehend the intricacies of all areas of business, enabling them to make informed decisions and avoid unnecessary expenditure while safeguarding their interests.